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master's thesis
Socioekonomska i senzorska analiza čaja od peršina
2009. urn:nbn:hr:109:300209
Vitić, Jelena
Josip Juraj Strossmayer University of Osijek
FACULTY OF FOOD TECHNOLOGY
Department of Food and Nutrition Research
Sub-department of Food Quality

Cite this document

Vitić, J. (2009). Socioekonomska i senzorska analiza čaja od peršina (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY. Retrieved from https://urn.nsk.hr/urn:nbn:hr:109:300209

Vitić, Jelena. "Socioekonomska i senzorska analiza čaja od peršina." Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, 2009. https://urn.nsk.hr/urn:nbn:hr:109:300209

Vitić, Jelena. "Socioekonomska i senzorska analiza čaja od peršina." Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, 2009. https://urn.nsk.hr/urn:nbn:hr:109:300209

Vitić, J. (2009). 'Socioekonomska i senzorska analiza čaja od peršina', Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, accessed 14 October 2024, https://urn.nsk.hr/urn:nbn:hr:109:300209

Vitić J. Socioekonomska i senzorska analiza čaja od peršina [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY; 2009 [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:109:300209

J. Vitić, "Socioekonomska i senzorska analiza čaja od peršina", Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, Osijek, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:109:300209

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Metadata
TitleSocioekonomska i senzorska analiza čaja od peršina
Title (english)Socioeconomic and sensory analysis of parsley tea
AuthorJelena Vitić
MentorIvan Štefanić (mentor)
MBZ: 171226
MentorAntonija Perl Pirički (sumentor)
Committee memberDrago Šubarić (član povjerenstva)
Committee memberIvan Štefanić (član povjerenstva)
MBZ: 171226
Committee memberAntonija Perl Pirički (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
FACULTY OF FOOD TECHNOLOGY
(Department of Food and Nutrition Research)
(Sub-department of Food Quality)
Osijek
Defense date and country2009-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Food Technology
Food Safety and Quality
Abstract
Danas je čaj, gledano količinski, nakon vode drugo piće po konzumaciji u svijetu, predstavlja ljekoviti i umirujući napitak bogat različitim biološki aktivnim spojevima, kojeg konzumiraju ljudi cijelog svijeta. Čaj od peršina inovativna je ideja, te se socioekonomskom analizom proizvoda, kao standardiziranim postupkom zasnovanom na principu znanstvenih metoda, prikupljalo, analiziralo i interpretiralo podatke, kako bi se dobile informacije potrebne u odlučivanju i rješavanju problema na području tržišnog poslovanja, odnosno marketinga. Iznimno povoljan rezultat dala je cijena visoko kvalitetnog čaja od peršina, koja iznosi 8,99 kn po pakiranju od 50 g, dok se danas za pripravke ovakvog tipa treba izdvojiti i do 30 kn. Nakon dobro definiranog problema, prikupljanja podataka i analize istih, te provedenog testiranja potrošača, zaključilo se da se proizvod može pustiti na tržište, uz implementaciju edukacije ispitanika o njegovom ljekovitom djelovanju, kako bi se povećala prihvatljivost čaja, u odnosu na dobivene rezultate, budući ispitanici nisu bili upoznati sa djelovanjem ovoga proizvoda. Za dobar plasman na tržištu potrebno je periodičko obnavljanje podataka i analiza konkurenata, te provjera prihvatljivosti samog proizvoda u ostalim krajevima Republike Hrvatske koji bi trebao biti opće prihvaćen.
Abstract (english)
Globally, tea today represents second most important drink next to water, like medicinal and restful drink, which consume people all over world and contains wide variety of different biological active compounds. Parsley tea is innovation idea, and is with socioeconomic analysis of product, like standardised approach based on principals of scientific methods, collected, analysed and intepreted information in order to obtain necessary information needed for determination and solving problems in business marketing. Exceptionally prosperous results have been shown on prise at 8,99 kn for 50 g package of high quality parsley tea, whereas today, the cost prise of these products is approximately 30 kn. After defining problem, analysis of collected informations and gathered consumers tests, the results showed that the product can be released on market along with implementation of examinee education of its medical effects, since the examinees were not introduced with effects of this product. In order to retain market placement, it is necessary to periodically update information analysis, opponents analysis, as well as checking product acceptability in other parts of Croatian Republic, where it needs to be generally accepted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:109:300209
ProjectNumber: 113-0000000-0548
Title: Prehrana i životne navike u očuvanju zdravlja
Title: Nutrition and lifestyle in health protection
Leader: Milena Mandić
Jurisdiction: Croatia
Funder: MZOS
Funding stream: ZP
Study programmeTitle: Food Technology and Process Engineering
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani inženjer prehrambene tehnologije i procesnog inženjerstva (diplomirani inženjer prehrambene tehnologije i procesnog inženjerstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-12-04 14:36:17